Service Agreement

Last updated: June 2026

Provider: Dalley Digital  ·  Contact: hello@dalleydigital.com

Agreement summary

This Website & Business Systems Service Agreement ("Agreement") is between Dalley Digital ("Dalley Digital", "we", "us") and you, the client who purchases a plan ("you", "the Client"). By completing payment for a plan, ticking the terms box at checkout, approving a website launch, or asking us to connect your website to a domain, you confirm you have read, understood and accepted this Agreement. Your identity as the Client, the plan purchased, and the date are recorded by our payment processor (Stripe) at the time of payment.

Dalley Digital provides website design, hosting, maintenance, and optional business system setup for small businesses. This may include contact forms, booking flows, payment links, customer emails, enquiry handling, simple automations, and related online tools.

1. Services provided

The Founder Website Plan includes: bespoke website design and build; mobile-friendly website setup; contact/enquiry setup (contact form, click-to-call, map and business details); display of your business information, services, reviews, photos, pricing and hours; basic search-engine-friendly structure; managed hosting and deployment; ongoing management and support within fair-use limits; one small content update per month; and access to our client portal (see Section 5a). Anything not clearly included in your plan or a written proposal is not included and may require a separate quote (see Section 2).

2. Plan and fees

You agree to pay the recurring fee for your plan, charged through Stripe in GBP (pounds sterling). Stripe may display an equivalent amount in your local currency at checkout; the GBP amount is the contractual price. Unless otherwise agreed in writing:

• Founder Website Plan — £29.99/month: bespoke managed website; hosting, management and support within fair-use limits; one small content update per month included. Available to the first 10 clients only; your founder price is locked for 12 months while your subscription remains active and paid.
• Founder Website Plan (Annual) — £334.69/year, paid upfront: the same plan billed yearly (12 × £29.99 with a 7% upfront discount).
• Additional work (quoted separately): the base price does not include every possible add-on. The following may each be quoted and agreed separately before we start: larger edits beyond the included monthly update; extra pages; redesigns or full section redesigns; booking or calendar systems; deposit or payment systems; e-commerce; urgent or same-day work; custom integrations, automations or dashboards; and any other advanced features not listed in Section 1.

If a recurring payment fails, you have a 14-day grace period to fix payment before your website may be suspended. If payment is more than 30 days late, the founder price may be lost and the then-current standard pricing may apply to any reinstated service. All fees are exclusive of sales, use, VAT or similar taxes; you are responsible for any such tax that applies to you, and we will add it to invoices only where required by law. We may adjust pricing for new work or future plan changes, but we will not change your active monthly fee during a founder price-lock period, and otherwise not without at least 30 days' written notice.

3. Preview website

We may create a preview website before payment so you can see what your website could look like. The preview is a demonstration only; it stays owned and controlled by Dalley Digital, may be hosted on a temporary Dalley Digital or Cloudflare preview URL, does not give you ownership of the design, files, code, copy, layout, template or system, and may be removed at any time if you do not proceed. You may not copy, reproduce, rebuild, scrape, reuse or give the preview to another provider without our written permission.

4. Payment before launch

We are not required to connect your website to a domain, launch the final website, add payment or booking systems, add automations, transfer access, or begin ongoing support until your first payment (monthly or annual) has been received and cleared.

5. Subscription

The subscription fee covers ongoing access to the hosted website and the services listed in Section 1: hosting, basic maintenance, uptime monitoring, minor bug fixes, one small content update per month, form/email upkeep and continued use of the website and related systems, all within fair-use limits. The included monthly update does not roll over if unused. Updates and support are not unlimited; work beyond the inclusions in Section 1 is quoted separately under Section 2. The subscription starts on your billing start date and renews automatically (monthly, or yearly if you chose the annual plan) until cancelled under Section 7. The website and related services remain active only while the subscription is active and paid.

5a. Client portal

After payment and onboarding you will receive access to our client portal. Through the portal you can: submit and update your business information; request edits (including your included monthly update); submit support tickets; and track your website and project status. Portal access is part of the plan and remains available while your subscription is active and paid. We may also handle any of these by email if you prefer.

6. Failed payment, non-payment and suspension

If a payment is missed, cancelled, disputed, reversed, charged back or fails, we may suspend the website and related services. You have a 14-day grace period to resolve payment. If payment is not resolved within it, we may take the website offline; disable forms, automations, bookings or payment links; pause support and updates; and refuse further work until payment is brought up to date. We are not responsible for lost enquiries, bookings, sales, revenue, reputation or other losses caused by suspension due to non-payment.

7. Cancellation

You may cancel the monthly subscription at any time by giving 30 days' written notice; the website stays live until the end of the notice period. After cancellation we may remove the website from hosting; forms, booking links, automations and related systems may stop working; support and updates end; and you will not receive website files, code, templates or system access unless a written handover or buyout agreement is signed. Setup fees are non-refundable once work has started, unless we agree otherwise in writing.

8. Ownership

Unless a separate written buyout or handover agreement is signed, Dalley Digital owns or controls: website files, templates, code, layouts, automation setup, hosting setup, Cloudflare/project configuration, internal tools and workflows, and reusable design systems and components. You own: your business name; your logo, original photos and product/service information if supplied by you; your customer data; your payment accounts; and your domain name, if owned by you. We may reuse general templates, layouts, systems, components and processes for other clients, provided we do not reuse your confidential information or private customer data.

9. Domain name

If you already own a domain, you remain responsible for ownership, renewal, registrar access and domain fees unless otherwise agreed. If we buy or manage a domain for you, the arrangement must be agreed in writing, domain fees may be charged separately, and transfer may require all outstanding balances to be paid. We may refuse to transfer a domain if you have unpaid invoices, chargebacks or unresolved disputes. You are responsible for keeping domain ownership details accurate.

10. Your payment accounts

If payment features are added to your website, the preferred setup is that you create and own your own Stripe, Square, PayPal, bank or payment-processor account, customer payments go directly to you, and we connect the buttons, links, forms or checkout flows to your account. You are responsible for payment-account approval, refunds, chargebacks, customer disputes, taxes, processor fees, financial reporting and compliance with processor rules. We are not responsible for money owed to you by third-party processors, account restrictions, refunds, chargebacks, fraud or tax obligations. A more advanced payment platform, marketplace, split-payment or connected-account setup must be quoted and agreed separately.

11. Your content and accuracy

You must provide accurate and lawful information, including business name, contact details, address or service area, hours, prices, services, product information, policies, photos, legal disclaimers and industry-specific requirements. You are responsible for reviewing the website and confirming all information is accurate before launch. We will share the website for review and you have 10 business days to request corrections; if you do not respond within that period, we may treat the website as accepted and proceed to launch. We are not responsible for losses caused by incorrect, incomplete, outdated or misleading information you supply.

12. Reviews, testimonials and public information

Any reviews, testimonials, ratings or public business information displayed must be genuine and not misleading; you are responsible for confirming they are accurate and permitted to use. We may remove reviews or claims that appear misleading, unverifiable, unlawful or risky. You must not ask us to publish fake reviews, misleading claims, false scarcity, false pricing, false guarantees or deceptive statements.

13. Included updates

The plan includes one small update per month — a small update means things like text changes, phone number, hours, prices, service descriptions, an image swap, link changes or minor wording edits. Unused updates do not roll over. We may reasonably decide whether a request counts as a small update or as extra work quoted under Section 2.

14. Extra work

The following are not included unless specifically agreed and are quoted separately (and may require payment before work begins): new pages, redesigns, new branding, logo design, copywriting beyond minor edits, new forms, booking systems, payment integrations, advanced automations, customer portals, admin dashboards, databases, email marketing systems, SMS automations, advanced SEO, blog writing, product catalogues, e-commerce systems, emergency same-day work, and work outside agreed business hours.

15. Support and response times

We will make reasonable efforts to respond to support requests. Standard support is not emergency support unless agreed in writing. Suggested targets: standard requests within 5 business days; urgent issues affecting the live website as soon as reasonably possible; emergency or same-day work may be charged separately. We are not responsible for delays caused by missing information, third-party outages, domain problems, payment-processor issues or platform restrictions.

16. Third-party services

Your website may rely on third-party services such as Cloudflare, Stripe, PayPal, Square, Google, Calendly, email providers, domain registrars, form tools, analytics tools and automation tools. We are not responsible for third-party outages, fees, rule changes, account bans or restrictions, payment-processor holds, email-delivery issues caused by third parties, or losses caused by third-party services. You agree to follow the rules and terms of any third-party services connected to the website.

17. No guaranteed results

We do not guarantee Google rankings, search traffic, sales, leads, enquiries, bookings, revenue, profit, social media growth or customer conversion. We provide the website and agreed digital tools; business results depend on many factors outside our control, including your market, pricing, reputation, response speed, offer quality, competition, reviews and customer service.

18. Acceptable use

You may not use the website or systems for illegal activity, fraud, misleading advertising, spam, harassment, hate, abuse or discrimination, the sale of prohibited products or services, infringement of intellectual property, or any activity that creates legal, technical, payment, platform or reputational risk for Dalley Digital. We may suspend or terminate services if your use creates risk.

19. Privacy and customer data

You are responsible for how you collect, store and use customer data through the website, and must use it lawfully and comply with applicable privacy, data-protection, marketing and industry rules. When we process personal data on your behalf, we do so only to provide the agreed services, and we: apply reasonable technical and organizational security measures; use trusted sub-processors which currently include Cloudflare (hosting), Stripe (payments) and Google Workspace (email), a list which may change as the service evolves; and on termination will delete or return your customer data within a reasonable period, except where records must be kept to meet legal obligations. You remain the data controller and are responsible for maintaining your own privacy policy and a lawful basis for collecting customer data.

20. Marketing emails and customer messaging

If we set up email, SMS or customer-notification systems, you are responsible for ensuring messages comply with applicable marketing, privacy and consumer-protection laws. Transactional messages such as order confirmations or appointment reminders must be accurate and related to the customer's request. Marketing messages may require consent, unsubscribe options, sender identification and other legal requirements depending on your location and your customers' location.

21. Portfolio and promotion

Unless you object in writing, we may display your completed website in our portfolio, proposals, marketing materials or case studies. We will not publish confidential business information or private customer data.

22. Confidentiality

Both parties agree to keep private, non-public business information confidential. Confidential information does not include information that is already public, was known before disclosure, is independently developed, or must be disclosed by law.

23. Limitation of liability

To the maximum extent permitted by law, Dalley Digital is not liable for indirect losses, lost profits, revenue, data, enquiries, bookings or sales, business interruption, reputational damage, third-party platform issues, search-engine changes, payment-processor issues, domain or DNS issues, or losses caused by your non-payment or cancellation. Our total liability under this Agreement will not exceed the amount you paid to Dalley Digital in the 3 months before the issue occurred, unless applicable law requires otherwise.

24. Termination

We may terminate this Agreement if you do not pay, breach this Agreement, use the service unlawfully or abusively, create legal, technical, payment, platform or reputational risk, or repeatedly request work outside the agreed scope without approving extra fees. On termination we may remove the website and stop all related services.

25. Handover or buyout

If you want to move the website away from Dalley Digital, this must be agreed separately in writing and we may charge a handover or buyout fee. Unless agreed, we are not required to transfer proprietary templates, internal systems, reusable components, automation code, hosting infrastructure, Cloudflare account access or internal workflows. Any handover requires all outstanding invoices, fees, chargebacks and disputes to be resolved first.

26. Governing law

This Agreement is governed by the laws of the U.S. state in which your business is located, without regard to its conflict-of-laws rules. Disputes will be handled in the state or federal courts located in your state, unless applicable law requires otherwise.

27. Entire agreement

This Agreement, together with any written proposal, invoice, plan description or signed addendum, forms the entire agreement between Dalley Digital and you. Changes must be agreed in writing.

28. Acceptance

By completing payment for a plan, ticking the terms box at checkout, approving a launch, or asking us to connect your website to a domain, you confirm that you have read, understood and accepted this Agreement. No physical signature is required: your acceptance and its date are recorded electronically at the time of payment.

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